project launch: DRM free for 99 cents
iTunes Plus Now Offers Over Two Million Tracks at Just 99 Cents
DRM-Free Tracks with Higher Quality 256 kbps AAC Encoding
CUPERTINO, California—October 17, 2007—Apple® today announced that it has expanded its iTunes® Plus offering to over two million tracks and lowered the price of all iTunes Plus tracks to just 99 cents. All iTunes Plus tracks feature DRM-free music with high quality 256 kbps AAC encoding for audio quality virtually indistinguishable from the original recordings (www.itunes.com). The iTunes Plus catalog is now the largest DRM-free catalog in the world, and includes artists from Sub Pop, Nettwerk, Beggars Group, IODA, The Orchard and many others, along with EMI’s digital catalog.
