New Apple products: the 3 phases of acceptance
exactly:
Today Apple finally unveiled its tablet computer, the iPad. Thus concludes Phase 1 of the standard Apple new-category roll-out: months of feverish speculation and hype online, without any official indication by Apple that the product even exists.
Now Phase 2 can begin: the bashing by the bloggers who’ve never even tried it: “No physical keyboard!” “No removable battery!” “Way too expensive!” “Doesn’t multitask!” “No memory-card slot!”
That will last until the iPad actually goes on sale in April. Then, if history is any guide, Phase 3 will begin: positive reviews, people lining up to buy the thing, and the mysterious disappearance of the basher-bloggers.
[From The Apple iPad: First Impressions - Pogue’s Posts Blog - NYTimes.com]